| 其他書名 | Text, Cases, and Readings |
| 出版 | Simon and Schuster, 1984 |
| 主題 | Business & Economics / ManagementBusiness & Economics / Marketing / General |
| ISBN | 00290372049780029037201 |
| URL | http://books.google.com.hk/books?id=KGQDKIDK7AoC&hl=&source=gbs_api |
| EBook | SAMPLE |