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Agricultural Marketing and Price Analysis
F. Bailey NorwoodJayson L. LuskDerrell S. PeelJohn M. Riley
其他書名
Second Edition
出版Waveland Press, 2021-12-20
主題Technology & Engineering / Agriculture / GeneralBusiness & Economics / Industries / AgribusinessBusiness & Economics / Marketing / General
ISBN14786486789781478648673
URLhttp://books.google.com.hk/books?id=KItSEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.