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The 2009 Retail Business Market Research Handbook
Richard Kendall MillerKelli D. WashingtonRichard K. Miller & Associates
出版Richard K. Miller & Associates, 2009
ISBN15778314389781577831433
URLhttp://books.google.com.hk/books?id=KQotAQAAMAAJ&hl=&source=gbs_api
註釋The most comprehensive compilation of retail market data and analyses available in any reference source, this handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, information aimed at market development in various consumer sectors, and more.