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其他書名
A Study of Opinion Formation in a Presidential Campaign
出版University of Chicago Press, 1954
主題Political Science / GeneralPolitical Science / Political Process / Campaigns & Elections
ISBN02260435099780226043500
URLhttp://books.google.com.hk/books?id=KR4VAAAAIAAJ&hl=&source=gbs_api
註釋Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.