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Brands and Their Companies
Gale GroupEdgar
出版Cengage Gale, 1996-08
主題Business & Economics / Advertising & PromotionBusiness & Economics / ReferenceLaw / Intellectual Property / TrademarkReference / GeneralReference / Consumer Guides
ISBN07876099789780787609979
URLhttp://books.google.com.hk/books?id=KUZPjpYyNxEC&hl=&source=gbs_api
註釋New Edition Brands and Their Companies provides current information as well as historic perspective on 326,000 consumer products trade names, brand names and trademarks and their 68,000 manufacturers, importers or distributors. Find the answer to these and similar consumer product questions:
-- What specific brand names exist within the market?
-- What kinds of products does a company manufacture?
-- Where are manufacturers located?
-- What trends are companies trying to set through the naming of their products?
-- Where can complaints (or praise) about specific products be sent?