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Google圖書搜尋
The Economics of Strategy
David Besanko
David Dranove
Mark Shanley
出版
Wiley
, 1995-12-25
主題
Business & Economics / Economics / Microeconomics
Business & Economics / Economics / General
ISBN
0471598496
9780471598497
URL
http://books.google.com.hk/books?id=KVc93-5Mz-UC&hl=&source=gbs_api
註釋
This comprehensive book applies modern economic principles to study a firm's strategic position. It focuses on a company's boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.
