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Sweet Success
Joseph E. McCann
其他書名
How NutraSweet Created a Billion Dollar Business
出版Business One Irwin, 1990
主題Business & Economics / International / GeneralBusiness & Economics / Industries / GeneralTechnology & Engineering / Food Science / General
ISBN15562326839781556232688
URLhttp://books.google.com.hk/books?id=KXyzAAAAIAAJ&hl=&source=gbs_api
註釋The untold story of the creation of Aspertame and The NutraSweet Corporation is one of the decade's most compelling business sagas. Using exclusive interviews and previously unpublished records, McCann reveals how a mature American corporation turned an accidental lab discovery into a billion dollar industry.