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An Analysis of the Philippine Retail Structure
Timo Priester
其他書名
A Survey for GfK Asia Pte., Ltd (Philippines)
出版ibidem-Verlag / ibidem Press, 2012-02-20
主題Business & Economics / International / General
ISBN383825693X9783838256931
URLhttp://books.google.com.hk/books?id=KYo0DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋With over 7,000 islands, the Philippines is the world’s largest group of islands. For hundreds of years, the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring as well as western countries. Only since 2000, the Philippines began to open its business markets to foreign investors. In his book, Timo Priester scrutinizes the Philippine retail structure. He offers interesting insights about the organization of Manila’s (the country’s dominant capital) retail trade. The principal focus is on three different business markets: The Mobile, the Home Appliances and the Audio Visual Market.