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Contemporary Strategic Marketing
Ross BrennanPaul BainesPaul Garneau
出版Bloomsbury Publishing, 2007-10-12
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN02303740429780230374041
URLhttp://books.google.com.hk/books?id=KZlGEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/