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The Marketing Decision

William Francis O'Dell

出版	American Management Association, 1968
URL	http://books.google.com.hk/books?id=KalIAAAAYAAJ&hl=&source=gbs_api

註釋

Textbook on the decision making process in marketing, with particular reference to the USA - covers basic divisions of the marketing decision structure, criteria for selection of the best choice of alternatives, marketing theory and environment sources, marketing research studies and techniques, sales forecasting, coordination and communication, etc. References and statistical tables.