登入選單

返回Google圖書搜尋

Strategic Management and Business Policy

C Appa RaoB Parvathiswara RaoK Sivaramakrishna

出版	Excel Books India, 2009
ISBN	81744666819788174466686
URL	http://books.google.com.hk/books?id=KcAemEDJTB4C&hl=&source=gbs_api
EBook	SAMPLE

註釋

This book on Strategic Management and Business Policy has been designed considering the problem of students in finding out an easily understandable book covering, by and large, all the relate topics. This book presents the fundamental concepts of Strategic Management with current examples and illustrations in simple, lucid and student friendly manner. The book, along with other topics, covers (a) Business Vision, Mission and Objectives (b) Environmental and Internal Analysis (c) Corporate, Business, Functional, Global and e-Business Strategies (d) Strategic Analysis and Choice (e) Strategic Implementation: Issues (f) Strategic Evaluation and Control (g) Case Study Methodology The main feature of this book is a comprehensive coverage of popular analytical frameworks, such as: (i) SWOT Analysis (ii) Porter's Five Forces Model (iii) Ansoff's Product/ Market Grid (iv) Value Chain Analysis (v) BCG Matrix In addition, concepts like core competence, competitive advantage, customer- driven strategy, etc., are elaborated extensively in the book. The book is very useful for the courses, such as MBA, PGDBA, BBA, BBM and other professional programmes at graduate and postgraduate level.