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Generating Breakthrough New Product Ideas
Robert G. CooperScott J. Edgett
其他書名
Feeding the Innovation Funnel
出版Product Development Institute, 2009-04
主題Business & Economics / ManagementBusiness & Economics / Economics / General
ISBN097328272X9780973282726
URLhttp://books.google.com.hk/books?id=KcoCWUiZagEC&hl=&source=gbs_api
EBookSAMPLE
註釋Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com