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Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
出版Edward Elgar Publishing, 2021-05-28
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Customer RelationsBusiness & Economics / International / MarketingBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN18391065069781839106507
URLhttp://books.google.com.hk/books?id=KdItEAAAQBAJ&hl=&source=gbs_api
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註釋This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.