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The Strategy Planning Process
Rudolf Grünig
Richard Kühn
其他書名
Analyses, Options, Projects
出版
Springer Berlin Heidelberg
, 2015-04-22
主題
Business & Economics / Management
Business & Economics / Strategic Planning
Business & Economics / Operations Research
Business & Economics / Entrepreneurship
Business & Economics / Organizational Behavior
ISBN
3662456486
9783662456484
URL
http://books.google.com.hk/books?id=KqHCoQEACAAJ&hl=&source=gbs_api
註釋
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.