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Toward an Adoption Decision Model for Processed Foods in Developing Nations

出版	Center for Research on Economic Development, University of Michigan, 1984
URL	http://books.google.com.hk/books?id=Ku0jN4ARIzoC&hl=&source=gbs_api

註釋This research is concerned with determining factors that are related to consumers' decisions to adopt or reject processed food products in developing nations. Data for this study were collected from open-ended questions administered to 162 Ivory Coast households. A cluster sampling method was used to select the respondents. Frozen beef imported from Argentina was chosen. Chi-square and logit analyses were applied. The results of the study show: 1) the trial decision is stimulated by word of mouth communication of experience, perceived nutritiousness, novelty, and price advantage of the new product. The most liekely triers are those consumers who attended secondary school. 2) the repeat trial purchase decision is motivatged by advantage perception of the product price, novelty, and taste. 3) the commitment decision is explained and predicted mainly by the price advantage of the product. Replication of this study on other food products and other countries was advised. Further investigation on the multiple choice that consumers face was suggested.