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Customer Relationship Management

Neil Russell-Jones

出版	Financial World Pub., 2002
主題	Business & Economics / Customer Relations
ISBN	08529760979780852976098
URL	http://books.google.com.hk/books?id=Kw8yAgAACAAJ&hl=&source=gbs_api

註釋

Drawing extensively on case studies, this is a practical manual that examines trends and best practice in the application of the concept and principles of customer relationship management (CRM) in a financial services context. It stresses the importance of understanding the needs, expectations and aspirations of customers as a basis for building a relationship which adds value to the customer whilst being at least potentially profitable to the financial services supplier.