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Google圖書搜尋
Project Management in Retailing
Thomas Rudolph
Tillmann Wagner
Stanley Fawcett
其他書名
Integrating the Behavioral Dimension
出版
SSRN
, 2013
URL
http://books.google.com.hk/books?id=KxDhzwEACAAJ&hl=&source=gbs_api
註釋
The retail environment is globalizing, requiring high levels of consistent experimentation. Project management can be used to help retailers test new ideas and implement the most successful ones. Unfortunately, project management in the retail setting often delivers unsatisfactory results. Project management has traditionally focused on conventional planning tasks. The people dimension is often overlooked as a key to project management success. However, human behavior is particularly important in the retail setting, where projects are generally focused on testing new concepts, increasing collaboration, and implementing new technologies. This research examines the role of the behavioral dimension in retail project management and supports the view that the behavioral dimension is central to retail project management success.
