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A Bormann Analysis of Marketing Tools Used in Online College Recruitments

出版	Bethel University, 2006
URL	http://books.google.com.hk/books?id=KxlrNwAACAAJ&hl=&source=gbs_api

註釋"With the Internet becoming more and more an integral part of our daily lives, it is not surprising that online education is slowly becoming a viable option for working adults looking to further their education without sacrificing their careers, family responsibilities and other areas of their lives. This research examines the pros and cons of online education in an effort to help those contemplating this method of study to make an informed decision. Communication theorist Ernest Bormann provides the foundation for the research. A qualitative study was used to determine the findings and discover the fantasy themes. This study found that colleges offering e-learning create the impression that online learning is an easier and convenient way for busy adults to obtain higher education, and that earning a bachelor's, master's or doctorate degree is something that can be done on the side."--Leaf v