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出版De La Salle-College of Saint Benilde, 2000
URLhttp://books.google.com.hk/books?id=KxxzAQAACAAJ&hl=&source=gbs_api
註釋Meza Export Corporation is said to be unique in terms of producing tables mainly because we've come up with an innovative product, which is a multipurpose table. Our product is also unique because we are promoting our Filipino heritage by the designs we make. Meza Export Corporation, the producer of Mesa, concentrates mainly to export its product to Australia. We have chosen Australia as our target market because the relationship between the Philippines and Australia has been good in terms of trading commerce. We also come up with different designs and features of our product so that there would be a variety of styles to suit the needs of the buyers. Aside from that, we would also want to promote the integrity of the Filipino heritage by the designs we will make. When it comes to marketing of Mesa, we will join trade affairs and trade exhibitions to endorse our product. We would also provide them with pamphlets or catalogues where the description of each Mesa will be indicated. As the demands of the growing market for furniture increase, there is a great need for more structural and well-developed strategy to suit the needs and wants of the industry's end-users. This market feasibility study is a study on the advantages and disadvantages of entering the industry, thus it depicts the specific strategies that can be done to overcome barriers. The technical feasibility study aims to solidify the operations of the industry because it is believed that the success of the industry lies in its operational power. The target customers are the parents and adults. Based on our report, we could produce 20 tables per day depending on the capacity of the machines. We do mass production, and we make sure that Mesa is made of the best quality. We also ensure its durability since the product would be exported to other countries and at the same time, promote our country.