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Introduction to Media Communication

Jay BlackJennings BryantSusan Thompson

出版	McGraw-Hill, 1998
主題	Business & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / Communication StudiesPerforming Arts / Mass MediaSocial Science / Media Studies
ISBN	06973271599780697327154
URL	http://books.google.com.hk/books?id=L-gOAAAACAAJ&hl=&source=gbs_api

註釋

Looks at the explosive world of electronic communication, and gives students a perspective from which to view media world. This work features a separate chapter on theory to develop student's understanding.