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Political Parties and Campaigning in Australia
Glenn Kefford
其他書名
Data, Digital and Field
出版Springer Nature, 2021-02-15
主題Political Science / Political Process / Campaigns & ElectionsPolitical Science / GeneralPolitical Science / Political Ideologies / GeneralPolitical Science / Political Process / GeneralLanguage Arts & Disciplines / Communication Studies
ISBN303068234X9783030682347
URLhttp://books.google.com.hk/books?id=L3QeEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.