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Employer Branding : Repel the Many and Compel the Few with Impact, Purpose, and Belonging
出版Houndstooth Press, 2020
ISBN15445070899781544507088
URLhttp://books.google.com.hk/books?id=L47HzQEACAAJ&hl=&source=gbs_api
註釋"In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural --Amazon.