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Differentiate or Die
Jack TroutSteve Rivkin
其他書名
Survival in Our Era of Killer Competition
出版John Wiley & Sons, 2008-03-07
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / GeneralBusiness & Economics / Advertising & Promotion
ISBN04702233919780470223390
URLhttp://books.google.com.hk/books?id=L6BEEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.