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整合营销沟通

辛普Terence A. Shimp

出版	中信出版社, 2003
ISBN	78007395979787800739590
URL	http://books.google.com.hk/books?id=L7KbpZp6J7cC&hl=&source=gbs_api
EBook	SAMPLE

註釋

Ben shu zhen dui zheng he ying xiao zhei zhong jiu shi nian dai yi lai feng xing xi fang de ying xiao fang shi, Jie he da liang shi li, Jian jie de tu biao dui zheng he ying xiao she ji de guang gao, Pin pai zhan lüe, Gong gong guan xi, Ren yuan xiao shou deng jin xing chan shu.