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Beyond Mad Men: Tales from the Mad, Mad World of Advertising
出版Open Road Media, 2011-09-20
主題Biography & Autobiography / Personal MemoirsBiography & Autobiography / BusinessBusiness & Economics / Advertising & Promotion
ISBN14532114119781453211410
URLhttp://books.google.com.hk/books?id=LDrcJ3G0HvwC&hl=&source=gbs_api
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註釋DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today

/divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div