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Taken for a Ride
Bill Vlasic
其他書名
How Daimler-Benz Drove Off with Chrysler (rev. Ed. )
出版DIANE Publishing Company, 2008-07
主題Business & Economics / General
ISBN14379524109781437952414
URLhttp://books.google.com.hk/books?id=LLzfOAAACAAJ&hl=&source=gbs_api
註釋In May 1998, a stunning $36 billion merger was announced by Chrysler and Daimler Benz. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on both sides of the Atlantic. This gripping narrative goes behind the scenes to reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire Kirk Kerkorian, and its legendary retired CEO, Lee Iacocca. Their startling grab for Chrysler sparked secret talks between Chrysler and Daimler on a massive joint venture. The action moves feverishly around the world with larger-than-life characters in the high-stakes arena of international automaking. With a new epilogue on the crisis at Chrysler. Photos.