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Google圖書搜尋
Industrial Marketing Management
M. Govindarajan
出版
Vikas Publishing House
, 2009-11-01
ISBN
8125913718
9788125913719
URL
http://books.google.com.hk/books?id=LT7zDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
