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Utility of Gains and Losses
Robert Duncan Luce
Victor S Thomas Professor of Psychology R Duncan Luce
其他書名
Measurement- Theoretical, and Experimental Approaches
出版
L. Erlbaum
, 2000
主題
Business & Economics / Statistics
ISBN
0805834605
9780805834604
URL
http://books.google.com.hk/books?id=LUdzxwEACAAJ&hl=&source=gbs_api
註釋
This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.