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International Joint Venture Strategy
Andrei O. J. KwokJuliana FrenchSharon G. M. Koh
其他書名
An SME's Expansion Into the Halal Global Market
出版NeilsonJournals Publishing, 2019
ISBN15297535899781529753585
URLhttp://books.google.com.hk/books?id=LVfCzgEACAAJ&hl=&source=gbs_api
註釋When new entrants and stiffer competition posed a long-term threat to JH International (JHI) domestically, the company decided to embark on international expansion. Initially, the company exported to other Asian countries; however, the dispute between the U.S. and China over poultry trade presented the company with the opportunity to enter China via an international joint venture. This case study examines the risks and opportunities faced by JHI post entering the halal food market in Xinjiang, China.