返回Google圖書搜尋

Buy Now, Pay Later

其他書名	Advertising, Credit, and Consumer Durables in the 1920s
出版	University of North Carolina Press, 1991
主題	Business & Economics / Economic ConditionsBusiness & Economics / Commerce
ISBN	08078195819780807819586
URL	http://books.google.com.hk/books?id=L_xQ1WnUjJsC&hl=&source=gbs_api

註釋Olney contends that a century ago, most Americans owned few durable goods, most of which were deemed necessities and few of which were advertised or purchased on an installment plan. Today, Americans own many durable goods, most considered luxury items, widely advertised and purchased on credit. She concludes that a revolution in consumer durable goods occurred in the 1920s and considers what roles advertising and credit played. Annotation copyrighted by Book News, Inc., Portland, OR