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E-Book Plunkett's Advertising and Branding Industry Almanac 2020
Jack W. Plunkett
其他書名
Advertising and Branding Industry Market Research, Statistics, Trends and Leading Companies
出版
Plunkett Research, Limited
, 2020-04
主題
Business & Economics / General
Business & Economics / Advertising & Promotion
Business & Economics / Economics / General
Business & Economics / Industries / Media & Communications
ISBN
1628318732
9781628318739
URL
http://books.google.com.hk/books?id=La9HxQEACAAJ&hl=&source=gbs_api
註釋
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. overview, industry analysis and market research report in one superb, value-priced package. You'll find our analysis provides a complete overview of the industry along with market research reports in one superb, value-priced package."This new guide broadly covers data and areas of interest ranging from branding strategy and trends to emerging technology¿a reliable, authoritative resource. This source can provide a first stop for major research projects, or it can provide statistics and directory information for one-stop research use."American Reference Books Annual