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Successfully Launching New Ventures
出版Prentice Hall, 2010
主題Business & Economics / EntrepreneurshipBusiness & Economics / New Business Enterprises
ISBN01360835369780136083535
URLhttp://books.google.com.hk/books?id=LcVaAAAAYAAJ&hl=&source=gbs_api
註釋"Entrepreneurship: Launching New Ventures," 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture's Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising
For readers interested in starting an entrepreneurial venture in today's market.