登入
選單
返回
Google圖書搜尋
Marketing and Smart Technologies
José Luís Reis
Eduardo Parra López
Luiz Moutinho
José Paulo Marques dos Santos
其他書名
Proceedings of ICMarkTech 2021, Volume 1
出版
Springer Nature
, 2022-03-29
主題
Technology & Engineering / Electrical
Computers / General
Computers / Artificial Intelligence / General
Technology & Engineering / Engineering (General)
Mathematics / Probability & Statistics / General
ISBN
9811692688
9789811692680
URL
http://books.google.com.hk/books?id=Ld9mEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.