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其他書名
Planning and Control
出版Macmillan, 2000
主題Business & Economics / Industries / Retailing
ISBN03337523419780333752340
URLhttp://books.google.com.hk/books?id=LexxQgAACAAJ&hl=&source=gbs_api
註釋This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, the work is aimed at undergraduates and postgraduates of retailing.