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Essentials of Marketing

Jim BlytheJane Martin

出版	Pearson UK, 2019
ISBN	12922988049781292298801
URL	http://books.google.com.hk/books?id=Lg-TDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.