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Brand Busters
Chris Wirthwein
其他書名
7 Common Mistakes Marketers Make : Lessons from the World of Technical and Scientific Products
出版Paramount Market Publishing, 2008
主題Business & Economics / Marketing / General
ISBN09801745039780980174502
URLhttp://books.google.com.hk/books?id=LiIG0Nq8_TgC&hl=&source=gbs_api
EBookSAMPLE
註釋No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.