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Strategic International Marketing
T C MelewarSuraksha Gupta
其他書名
An Advanced Perspective
出版Bloomsbury Academic, 2012-01-17
主題Business & Economics / Advertising & PromotionBusiness & Economics / Exports & ImportsBusiness & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Strategic PlanningBUSINESS & ECONOMICS / General
ISBN02305802469780230580244
URLhttp://books.google.com.hk/books?id=LkFGEAAAQBAJ&hl=&source=gbs_api
註釋Includes bibliographical references and index."Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--