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Theory in Marketing: Second Series, Edited by Reavis Cox, Wroe Alderson [and] Stanley J. Shapiro. Prepared Under the Sponsorship of the American Marketing Association. 2nd. Printing

Reavis COX

出版	R.D. Irwin, 1965
URL	http://books.google.com.hk/books?id=Lkf6MgEACAAJ&hl=&source=gbs_api