登入選單
返回Google圖書搜尋
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
出版Dryden Press, 2000
ISBN00302111319780030211133
URLhttp://books.google.com.hk/books?id=LktEAAAAYAAJ&hl=&source=gbs_api
註釋The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.