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1,001 Ways to Keep Customers Coming Back
Donna GreinerTheodore B. Kinni
其他書名
WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line
出版Crown, 2011-07-20
主題Business & Economics / Customer RelationsBusiness & Economics / ManagementBusiness & Economics / Marketing / Multilevel
ISBN03075539579780307553959
URLhttp://books.google.com.hk/books?id=Lm3qqEAVYPIC&hl=&source=gbs_api
EBookSAMPLE
註釋Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!