登入選單
返回Google圖書搜尋
Encyclopedia of Survey Research Methods
Paul J. Lavrakas
其他書名
A-M.
出版SAGE, 2008-09-12
主題Mathematics / Probability & Statistics / GeneralReference / ResearchSOCIAL SCIENCE / MethodologySocial Science / Research
ISBN14129180819781412918084
URLhttp://books.google.com.hk/books?id=Lp_v7SrFL_sC&hl=&source=gbs_api
EBookSAMPLE
註釋In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.