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Marketing Management

Peter R. Dickson

出版	Dryden Press, 1997
主題	Business & Economics / ManagementBusiness & Economics / Marketing / General
ISBN	00301774219780030177422
URL	http://books.google.com.hk/books?id=LrFaAAAAYAAJ&hl=&source=gbs_api

註釋

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.