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Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia
Roni Zirinski
出版Peter Lang, 2005
主題Art / Business AspectsBusiness & Economics / Advertising & PromotionBusiness & Economics / Economic ConditionsForeign Language Study / MiscellaneousLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / JournalismLiterary Criticism / GeneralPolitical Science / GeneralSocial Science / Ethnic Studies / GeneralSocial Science / Sociology / General
ISBN08204744529780820474458
URLhttp://books.google.com.hk/books?id=Lrb9aVGZvyQC&hl=&source=gbs_api
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註釋Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.