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Smashvertising
Drew Eric Whitman
其他書名
How to Crush Your Competition with Ads That Buyers Can't Resist
出版Red Wheel/Weiser, 2024
主題Business & Economics / Advertising & PromotionBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / CommerceComics & Graphic Novels / Nonfiction / GeneralSelf-Help / Communication & Social Skills
ISBN16326520649781632652065
URLhttp://books.google.com.hk/books?id=Ls0VEQAAQBAJ&hl=&source=gbs_api
註釋From Drew Eric Whitman (aka "Dr. Direct!"), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy.

No matter what you sell--or how you sell it--this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you're a traditional retailer or running your business via social media, Smashvertising will teach you how to write and design ads that consumers can't resist. Presented as a real-world business seminar in graphic-novel style, Smashvertising has been created especially for today's video-dominant learners to show what pushes consumers to react--and buy.

The fact is, your "sucky" ads contain invisible mistakes--such as ambiguous headlines or bad design--that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With Smashvertising you'll learn
  • how to write bulletproof ad copy like today's hottest online marketing experts
  • how to use consumer psychology to crank out fiery ads, emails, websites, and more
  • how to smoke your competition using direct-response concepts proven over decades with real-world experimentation
  • the exact best days and times to send emails for maximum response
  • how to ethically use psychology to motivate people to click that BUY button and pull out their credit cards
  • social media tricks for writing personally magnetic headlines
  • how to use price hooks to instantly boost ad readership
  • and so much more