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Understanding and Profiting from Intellectual Property
D. Yang
其他書名
A guide for Practitioners and Analysts
出版Springer, 2008-04-24
主題Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN02305820799780230582071
URLhttp://books.google.com.hk/books?id=LsaGDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.