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A Multiple, Embedded Case Study of Contemporary Practices of Relationship Marketing in the Danish-British and New Zealand-British Food Supply Chains
Adam Lindgreen
其他書名
Research Issues
出版Cranfield School of Management, 2000
ISBN18590515379781859051535
URLhttp://books.google.com.hk/books?id=Lvw3MwEACAAJ&hl=&source=gbs_api