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Profiles in Folly
Alan Axelrod
其他書名
History's Worst Decisions and Why They Went Wrong
出版
Union Square + ORM
, 2012-04-03
主題
Business & Economics / Decision-Making & Problem Solving
History / Essays
Business & Economics / Leadership
ISBN
1402798822
9781402798825
URL
http://books.google.com.hk/books?id=LwSfEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
The bestselling author of
Profiles in Audacity
returns with an “illuminating [and] entertaining” study of historically bad decisions (
Publishers Weekly
).
In an engrossing anecdotal format, historian and bestselling author Alan Axelrod turns to the dark side of audacious decision-making—and explores history’s most tragic errors, the people who made them, and why they happened.
While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions—but whose plans went disastrously wrong. The 35 compelling stories include the sailing of the “unsinkable” Titanic; Edward Bernays’s 1929 campaign to recruit women smokers; Neville Chamberlain’s appeasement of the Nazis; Ken Lay’s deception with Enron; and even the choice to create a “New Coke” and fix what wasn’t broke. These are cautionary tales that any decision-maker can learn from—albeit with exquisite twists ranging from acerbic to horrific.