Tomorrow’s winner of today’s movie-war will be the producer who recognizes this single fact: movies are a marketing business, not a moviemaking one. The problem is not better movies, or bigger ones. It’s more effectively marketed movies. It’s better movie trailers! That goes doubly so for horror movies.

In “How To Make Horror Movie Trailers,” trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight horror movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now.

INCLUDED:

The universal appeal of all blockbuster films

The secret ingredient of successful movies

How to sell story with film

Capture the audience’s imagination

Examples from popular horror movie trailers

Persuade audiences with images

Capture the imagination with sound

Create blockbuster movie titles

The making of a horror movie trailer - And more!