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其他書名
A Strategic Approach to Corporate Citizenship
出版Houghton Mifflin, 2003
主題Business & Economics / GeneralBusiness & Economics / Business EthicsBusiness & Economics / Development / Sustainable DevelopmentSocial Science / Sociology / General
ISBN06180721609780618072163
URLhttp://books.google.com.hk/books?id=M2DMfxraKygC&hl=&source=gbs_api
註釋A brief alternative to other texts, Business and Society provides an overview of corporate citizenship in 12 chapters, with 10 cases that cover small, large, and non-profit businesses. Students--both undergraduates and MBA majors--will gain the skills and background knowledge necessary to make informed opinions about how organizations implement various strategies to fulfill their social and financial goals.Opening vignettes profile an organization or situation relevant to each chapter' s main focus so that students can preview key concepts. The authors revisit the vignettes throughout to clarify the examples in light of new ideas.Experiential Exercises at the end of each chapter promote higher-level learning and require students to apply, analyze, synthesize, and evaluate the concepts, practices, and benefits associated with corporate citizenship.The Instructor' s Resource Manual features several Behavioral Simulation Role-Playing Cases designed to develop teamwork and group decision-making skills.