Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Apple Books. It covers:

How to get merchandised at Apple Books (as this is a slightly trickier process than other retailers)

Key metadata optimizations that help people find your books in their search engines

Important aspects of the Apple Books app that will help readers discover your content

What Apple Books wants from authors (stated desires + things I’ve surmised)

And so much more!